Archimedes

Archimedes is a customer insights platform that powers your complete customer journey to provide better insights at every point.

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Insights that drive your business

Through profiling and segmentation, enhance every step of your customer journey with insights to use in out of home planning, programmatic, social activation and even Net Promoter Score analysis – all in one view.

What is Experian Mosaic UK?

Mosaic is a customer classification system that reflects UK consumers in 2020 – helping you to make smarter choices.

million pieces of information

different data points

population summary groups

detailed consumer mosaic types

How Archimedes Works

Upload your Data

Simply upload your customer data in a CSV file or connect it to any system from CRMs to eCommerce platforms.

Profile your Customer

Profile your customers to their Mosaic types, then categorise them into bespoke customer segments based on their Mosaic details.

Your Targeted Strategy

Launch your targeted customer activation strategy across multiple channels.

Schedule your 1:1 Archimedes Demo

Your Business Challenges

Start with a quick introduction of your business, your customers and and what you need from an ideal solution.

Our Platform

Then we’ll tell you about how our platform works in tandem with Experian Mosaic UK to provide unprecedented customer detail.

Challenge Us

All that’s left is to decide what features you’d like to activate and how you would define your customer segments.

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